Personally, I dont really beleive in this term, the reason is simple. Anytime I take up a bookie on a bonus offer, similar to nine.com's recent deposit 100$ get 100$ offer, I am offering that bookie every opportunity in the world to win me over as a regular & full time client.
Sure, if I dont like the shop & I find no value there, I will simply roll over my bonus, get out of the shop & move on....
but on the other hand, the bookie now has a chance to win me over with their customer service & offerings.....
I can say with absolute honesty, that on many occasions, I have taken a bonus to try out a new bookie thinking that this bookie would likely not be part of my 'regular' outs. But that bookie has WOWED me so much that I stay there much beyond my rollover & continue to remain a loyal customer....
A recent example of this 'HERITAGE'. I took the 30% bonus, rolled over 7 times & was up a fair amount, but I am enjoying my experience there so much I am happy to keep my account there funded & continue to bet with then.
Another recent example is 'SportBet'.
Sure, if I dont like the shop & I find no value there, I will simply roll over my bonus, get out of the shop & move on....
but on the other hand, the bookie now has a chance to win me over with their customer service & offerings.....
I can say with absolute honesty, that on many occasions, I have taken a bonus to try out a new bookie thinking that this bookie would likely not be part of my 'regular' outs. But that bookie has WOWED me so much that I stay there much beyond my rollover & continue to remain a loyal customer....
A recent example of this 'HERITAGE'. I took the 30% bonus, rolled over 7 times & was up a fair amount, but I am enjoying my experience there so much I am happy to keep my account there funded & continue to bet with then.
Another recent example is 'SportBet'.